Youtube Video Builder Guide: What is it and how does it work?

Don't have a budget for video editing? Learn about the advantages of integrating YouTube Video Builder into your digital media plan

Many companies do not have a professional team to create quality content in video format. YouTube Video Builder is born to solve this problem

Did you know that 80% of Internet traffic by 2021 will be in video format? The format is increasingly requested by brands and Google knows it. That is why he implemented Youtube Video Builder. What is it and how it works?

According to Cisco data , also in 2021 there will be close to 1.9 billion users worldwide who consume videos on the Internet and three billion minutes of video will be played per month.

That is why it is so important to learn to master tools such as the new Youtube Video Builder, a beta program that allows brands and companies to create simple videos quickly, which can then be used as advertising pieces in Google Ads campaigns.

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This is why it is so important that Youtube Video Builder is part of a successful digital media plan.

What is the Youtube Video Builder?

Brands are turning to the use of videos to communicate with customers , and this is where YouTube Video Builder comes in, a free tool that allows you to create short videos through a succession of images and static texts.

According to Google, YouTube Video Builder is especially aimed at those companies that do not have the necessary resources to create videos from scratch.

In this way, this tool offers already designed elements with which you can work, and all you have to do is modify certain aspects, such as: message, colors, images, text fonts, and even music.

The application is intuitive, in addition, it allows you to connect with users in a different way through video advertising campaigns , being an option that is gaining strength every day.

How does the Youtube Video Builder work?

Given the need for brands to develop dynamic content, YouTube Video Builder emerged to make it possible to create short and entertaining videos, but which, in turn, will also try to tell a story that attracts attention.

Its function is based on helping small businesses , being an efficient and economical way to create audiovisual content.

In addition, this tool has different utilities that give variety to the videos created, since it allows you to use different templates with different messages, which can be chosen and viewed to choose the one that is most related to the brand.

We also mention that the duration of the videos is 6 or 15 seconds , so the message must be precise and manage to capture the customer's attention.

In the next section we will talk in depth about the templates available in this tool:

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What are the templates in Youtube Video Builder?

YouTube Video Builder has 10 horizontal and 2 vertical templates, which are located in the general panel of the tool.

Each template has different functions, and it is up to the creator to choose the one that best suits the type of ad you want to share.

For example: Some are based on promoting an application, others on showing the brand or a product, announcing a promotion ...

All that remains is to select the one that best suits what is needed and is related to the brand. In addition, each one has a specific duration time, some starting at 6 seconds , and others up to 15 seconds, which is the maximum time.

What we can advise you is that, from now on, start developing your ideas and a script that allows you to convey everything you want in this short but important period of time.

Best practices for creating videos with Youtube Video Builder

If you still have doubts about how the videos would look with this tool, I will present you some examples that, with images, music and a good message, managed to create an attractive presentation of your brand:

1) Havenly

In this first example, we can see how the Havenly brand, which focuses on the design and decoration of rooms in the home, creates a video using the YouTube Video Builder tool , choosing the "Featured your brand" template.

In the short video you can see images of how a home space would be set and, on one side, its price. They also implement a CTA that prompts customers to contact them from the moment they view the video.

It is important to add that in the beginning of the video, they decide to show their slogan, which implies their role within the business.

2) Which Wich - Superior Sandwiches

Here we have another example of how a brand, in this case of fast food, made a video promoting some of its sandwiches.

In the video, you can see various promotions that were accompanied by the image of the product, price and music in the background that had a certain relationship with the brand, which encouraged the audience to contact them to place their order.

Monitor YouTube advertising

Anything else. The most effective when creating a piece in the Youtube Video Builder for advertising purposes on your profile, is that the advertising is done through Google Ads.

Once both accounts are linked, it is very easy to track the performance of your advertising campaigns and, therefore, it will be easier for you to make decisions based on data , not just your intuition.

The truth is that YouTube Video Builder puts into practice the creation of attractive videos that attract attention from the first moment.

With this tool you can strengthen the brand, since now it is very important to seek a connection with the audience , and there is no better way to achieve this than by using clear messages that are related to images and music.

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